If you think your inbox gets filled with a bunch of articles about investment strategies and other wealth management content, you should try being Gil Weinreich. As the senior editor for Seeking Alpha's financial advisor content, Gil's job is to sort through the thousands of articles that get submitted to Seeking Alpha from outside contributors and select the ones that will provide the most value for financial advisors.
For marketers at institutional asset managers, mutual fund companies, wirehouses, and other companies looking to create content that reaches a large number of financial advisors, Gil is a great person to know. Seeking Alpha has become one of the largest platforms for contributed content on all things investment-related, and Gil is charged with building the site’s Financial Advisor Center, which launched in February 2017.
“Seeking Alpha's Financial Advisor Center aims to tackle this important constituency's key issues, including wealth management, retirement advice, building a business and industry news,” Gil wrote in an article announcing the site. Gil joined Seeking Alpha in 2016 after spending 18 years as editor-in-chief at Research Magazine and ThinkAdvisor.
Gil said that he views his job as being a "curator" more than being an editor in the traditional sense. In addition to deciding which articles go on the site, each morning Gil publishes his "Financial Advisors' Daily Digest,” which includes summaries of and links to some of the best articles he has encountered.
Gil Weinreich on Three Key Trends Facing Financial Advisors
I recently attended an event hosted by Seeking Alpha in Chicago where Gil shared his thoughts on some of the biggest challenges facing the wealth management industry and how financial advisors can meet these challenges.